Performance Marketing Manager, 4+ years in Meta Ads, Google Ads & lead generation
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India+91 79837 67454wilson29robin@gmail.com
Summary
Results-driven digital marketing professional with 4+ years of experience in performance marketing, Meta
Ads, and lead generation. Proven expertise managing high-budget campaigns, optimizing cost per lead, and
driving ROI-focused growth, with strong skills in audience targeting, funnel optimization, and campaign
scaling across Meta and Google platforms.
Planned and managed Meta ad campaigns for premium builder floors and real estate investments, defining
audiences and creative that supported lead quality and site-visit conversion.
Social Media Manager
01/2021 — Current
iMenu360, Miami, US
Owned content strategy, paid social campaigns, and performance analysis, building content pillars and
calendars that kept brand voice and posting cadence consistent.
Social Media Manager
02/2021 — 03/2026
Chopsticks Gully
Managed daily content, community engagement, and analytics-driven strategy adjustments to grow a
positive, responsive online presence.
Social Media Manager
04/2021 — 01/2026
SR Destination
Ran B2B and B2C travel promotion content and paid lead-generation ads, tracking reach, engagement, and
leads to guide weekly optimizations.
Social Media Marketing
08/2023 — 12/2025
Astrology — Manoj Jain
Developed and executed social strategy to grow reach and engagement and generate consultation leads
for an independent astrology practice.
Facebook Ads Manager
04/2022 — 01/2024
Travkom Adventures
Supported campaign planning for tour packages and paid social advertising, contributing to increased
inquiries and bookings.
Certifications & Languages
Google Digital Garage — Fundamentals of Digital Marketing
Digital Marketer Today Certification · English (C1 Advanced)