Discovery
An hour on a call. Your goals, your current numbers, and whether I'm the right marketer to hit them.
Robin Wilson
Performance marketer since 2021
Campaigns thatconvert, not just click.
Meta Ads, Google Ads and lead-generation funnels for real estate, hospitality and travel brands who need every rupee of spend to earn a return.
7+Managing live budgets across Meta and Google.
A career,measured in results
Seven-plus years of campaigns across real estate, hospitality and travel. Every number below comes from live budgets I've managed.
0M+Ad spend managed
0+Campaigns launched
0+Clients served
0%Avg. CPL reduction
0+Years experience
I build funnels that turn ad spend into qualified leads, not just clicks
Robin Wilson
VRK HomesiMenu360SR Destination
1Introducing Robin Wilson
Seven-plus years of campaigns, built for measurable growth.
Results-driven performance marketer with 7+ years managing Meta Ads, Google Ads and lead-generation funnels for real estate, hospitality and travel brands, turning ad budgets into qualified leads and measurable ROI.
Career goal
Managing high-scale budgets across Meta and Google, implementing advanced funnel strategies and AI-driven optimization to help brands grow sustainably.
Languages
English — C1 Advanced.
Beyond the desk
Avid chess player, data-driven documentary enthusiast and tech-blog contributor exploring AI and consumer behaviour.
Services
01
Meta Ads Management
Facebook and Instagram campaigns built on precise audience targeting — custom, lookalike and retargeting — with creative and copy matched to buying intent.
02
Google Ads Campaigns
Search and display campaigns structured around a clear funnel, tracked in Google Analytics and Tag Manager so every rupee of spend is accountable.
03
Lead Generation & Funnels
Full-funnel strategy from first click to qualified lead, with continuous CPL optimization and A/B testing built into the plan.
04
Social Media Management
Content calendars, ad creative and community engagement that keep a brand's voice consistent across Instagram, Facebook and LinkedIn.
Four steps, and no wasted spend.
Strategy
A written funnel plan with audience targeting, budget allocation and a launch date, agreed before a single ad goes live.
Launch
Campaigns go live across Meta and Google, monitored daily with A/B tests running from day one.
Optimize
Weekly reporting on CPL and conversion, with budgets and creative adjusted to keep results climbing.
Six accounts, four years of measurable growth.
A closer look at the brands I've managed budgets and content for since 2021 — real estate, hospitality tech, food & beverage, travel and personal branding.
Mar 2022 — Present
Real Estate · Meta Ads
VRK Homes Estates
Performance Marketing Manager · Gurgaon, India
Planning and managing Meta (Facebook & Instagram) ad campaigns for premium builder floors and real estate investments, from audience definition through daily optimization.
- Defined target audiences by location, interests and behaviour to support lead generation
- Created ad copy, carousels and video creative matched to real estate buying intent
- Monitored campaigns daily, improving lead quality and conversion rates
Jan 2021 — Present
Hospitality Tech · Social Strategy
iMenu360
Social Media Manager · Miami, US
Ongoing content creation, posting and community engagement for a restaurant technology brand, with a content calendar built around consistent brand voice.
- Researched trends and audience preferences to maximize post performance
- Built and maintained a content calendar for consistent posting and campaign alignment
- Designed and executed paid social campaigns targeting specific audience segments
Feb 2021 — Mar 2026
Food & Beverage · Social Management
Chopsticks Gully
Social Media Manager
Daily content creation and community management that grew engagement and kept the brand's voice and tone consistent across channels.
- Engaged with followers, responding to queries and comments in brand tone
- Produced high-quality content aligned with brand voice and messaging
- Used analytics tools to adjust content strategy against campaign objectives
Apr 2021 — Jan 2026
Travel · Paid & Organic
SR Destination
Social Media Manager
Managed Instagram, Facebook and LinkedIn accounts with monthly content calendars for B2B and B2C group tour promotions and lead generation.
- Created visuals and reels for destination itineraries and group tours
- Executed paid ads for lead generation and travel agent partnerships
- Tracked reach, engagement and leads, sharing weekly performance insights
Aug 2023 — Dec 2025
Personal Brand · Consultation Leads
Astrology — Manoj Jain
Social Media Marketing
Built a social media strategy from zero for an independent astrology consultant, growing reach, engagement and consultation bookings.
- Created and implemented high-performing marketing campaigns
- Developed strategic social plans to increase brand visibility
- Spearheaded campaigns that attracted new clientele across platforms
Apr 2022 — Jan 2024
Travel · Facebook Ads
Travkom Adventures
Facebook Ads Manager
Supported digital marketing across social platforms and paid ads to promote tour packages and grow brand visibility.
- Planned and executed campaigns that increased inquiries and bookings
- Created engaging content and reels that fostered audience growth
- Coordinated paid advertisement efforts to boost customer interaction
Case studies
A few campaigns, broken down.
The challenge, the approach and the results behind three of the accounts I've run — from real estate lead gen to hospitality social growth.
Real Estate · Meta Ads
VRK Homes Estates
3+ yrs live
The challenge
Premium builder-floor listings in Gurgaon were generating clicks but few qualified site visits, and budgets were being spent on the wrong audiences.
What I did
Rebuilt audience targeting around location, intent and lookalike segments, paired with carousel and video creative built specifically for real estate buying behaviour, then optimized daily against lead quality rather than volume.
The results
Higher-quality leads and improved cost per qualified site visit, with the account still running under my management today.
Hospitality Tech · Social Strategy
iMenu360
4+ yrs live
The challenge
A restaurant technology brand needed a consistent social presence and a repeatable way to turn content into engagement, without an existing content system in place.
What I did
Built a content calendar around core brand pillars, researched platform trends to time posts for performance, and layered targeted paid social campaigns on top of organic content.
The results
Consistent posting cadence and measurably stronger post performance, sustained across more than four years of ongoing management.
Travel · Paid & Organic
SR Destination
1,600+ leads
The challenge
A travel brand needed to generate qualified leads for group tours across both B2B travel-agent partnerships and direct B2C bookings.
What I did
Built monthly content calendars with destination reels and itinerary visuals, wrote captions and CTAs tuned to drive inquiries, and ran paid lead-generation campaigns alongside agent-partnership outreach.
The results
A steady flow of qualified inquiries and bookings, tracked weekly against reach, engagement and lead volume to keep optimizing.
What clients say
4.9/5 from 30+ campaigns
Robin cut our cost per lead by nearly a third in two months while site-visit quality actually improved.
Priya Sharma
Marketing Director, VRK Homes Estates
Our social channels finally have a consistent voice and a calendar we can plan a quarter ahead.
Carlos Mendez
Founder, iMenu360
Careful, responsive and completely reliable on posting schedule. Engagement is up every month since.
Anjali Rao
Owner, Chopsticks Gully
Robin's funnels filled our group departures and gave us weekly insight we'd never had before.
Deepak Nair
Founder, SR Destination
Robin built my whole social presence from nothing and my consultation bookings tripled within a quarter.
Manoj Jain
Independent Consultant
Robin cut our cost per lead by nearly a third in two months while site-visit quality actually improved.
Priya Sharma
Marketing Director, VRK Homes Estates
Our social channels finally have a consistent voice and a calendar we can plan a quarter ahead.
Carlos Mendez
Founder, iMenu360
Careful, responsive and completely reliable on posting schedule. Engagement is up every month since.
Anjali Rao
Owner, Chopsticks Gully
Robin's funnels filled our group departures and gave us weekly insight we'd never had before.
Deepak Nair
Founder, SR Destination
Robin built my whole social presence from nothing and my consultation bookings tripled within a quarter.
Manoj Jain
Independent Consultant
Robin cut our cost per lead by nearly a third in two months while site-visit quality actually improved.
Priya Sharma
Marketing Director, VRK Homes Estates
Our social channels finally have a consistent voice and a calendar we can plan a quarter ahead.
Carlos Mendez
Founder, iMenu360
Careful, responsive and completely reliable on posting schedule. Engagement is up every month since.
Anjali Rao
Owner, Chopsticks Gully
Robin's funnels filled our group departures and gave us weekly insight we'd never had before.
Deepak Nair
Founder, SR Destination
Robin built my whole social presence from nothing and my consultation bookings tripled within a quarter.
Manoj Jain
Independent Consultant
Let's talk.
Send me your goals
and I'll tell you honestly what it takes to hit them
Campaign briefs, retainer enquiries and audit requests all land in the same inbox.